Strategic Patterning Consultant:

A fashion lifestyle design consultant in a think-tank plays a pivotal role in shaping the strategic direction of  brands including Victoria’s Secret, Pink by VS, and Bath Body Works by identifying and predicting the latest market trends. This professional is responsible for scouting the emerging "it" items—those sought-after pieces that have the potential to captivate consumer attention and drive sales. I delivered comprehensive reports that informed the think tank’s decision-making process by analyzing market data, cultural trends, and consumer behavior. These insights allow the company to stay ahead of the curve, ensuring that they not only meet but anticipate customer needs, and thus remain competitive in the fast-paced fashion industry.

Color + Trend + Concept Design Consultant:

A color designer plays a crucial role in various industries, from fashion and interior design to product development and branding. Their primary responsibility is to develop and implement color palettes that align with a brand's identity and appeal to its target audience. This involves understanding color theory, current trends, and the psychological impact of colors on consumers. The color designer collaborates closely with designers and marketing teams to ensure that color choices enhance the aesthetic appeal of products, spaces, or visuals while also meeting functional requirements. My expertise helped create visually cohesive and emotionally resonant designs, ensuring that the final output not only looks appealing but also communicates the desired message effectively.